Since its groundbreaking innovation in 1922, Maidenform has established itself as a pioneering force in the lingerie industry. Founded by Ida Rosenthal and Enid Bisset, this iconic brand revolutionized women's undergarments with the creation of the first natural-fitting brassiere. Headquartered at maidenform.com, the company continues to build on its legacy, offering a stunning collection of intimates and shapewear that combines sensual styling with luxurious comfort. With nearly a century of expertise, Maidenform maintains its position as a trusted name in women's lingerie, serving customers worldwide through its online platform and retail partnerships.

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